Courage is not the absence of fear, but rather the judgment that something else is more important than fear
Content marketing often feels like an endless endeavor—because, in many ways, it is. Engaging with your customers and target audience requires keeping the conversation going, which means generating a seemingly limitless supply of fresh ideas. We’ve previously discussed search engine optimization (SEO) as a powerful tool for attracting visitors to your website and business—but once you attract them, what will you say? Let’s explore some evergreen content ideas that you can rely on to enhance your content marketing, social media, emails, blog posts, and beyond.
Why Invest in Evergreen Content?
In content creation, most material falls into one of two categories: timely content and evergreen content. Timely, non-evergreen content addresses current or near-future events. This time-sensitive content can include breaking news, holidays, cultural moments, data-driven posts, and special events or anniversaries related to your business. While effective for a particular period, such content loses relevance over time.
Evergreen content, on the other hand, remains perpetually relevant to your audience. It covers topics like product usage guides and client testimonials that stand the test of time. As Copyblogger explains, evergreen content involves “in-depth examinations of a problem, solution, trend, or topic,” providing valuable information that remains pertinent for weeks, months, or even years.
Evergreen Content Examples – From Blog Posts to Social Media:
One expert who exemplifies evergreen content mastery is Anne Bogel of the lifestyle blog Modern Mrs. Darcy, catering to book enthusiasts. Several times a week, I receive emails from her linking to evergreen articles on her website—topics like “9 Books About Birds,” “13 Time Travel Novels,” and “9 Nonfiction Books to Make You a Better Friend.” She consistently crafts evergreen topics that offer valuable information for long periods.
When brainstorming potential evergreen topics for your content strategy, consider your everyday business activities:
- Why do people search for topics related to your company? Address their questions with evergreen content.
- How does your company embody its core values? Create content that illustrates these values—whether through community involvement or highlighting local favorites.
- What does your company excel at? Share your expertise through “how-to” guides or lessons learned.
Whether for blog posts, social media, or email marketing, evergreen content can be just as compelling as breaking news or special event posts.
When you’re experiencing writer’s block, refer to this list of evergreen content ideas to help you create enduring content. Not every topic will resonate with every reader, and that’s perfectly fine! These ideas are meant to inspire content that serves your audience for the long term.
How-to Guides:
Crafting how-to guides is an excellent way to demonstrate your expertise and position your business as a valuable resource. Don’t overlook the most fundamental aspects of your work when creating these guides—these often make the best topics. For example, as a marketing agency, AdAlwan could produce how-to guides on topics like creating a social media calendar, writing engaging product descriptions, advertising a training course, or overcoming writer’s block.
Identify topics related to your industry that people frequently search for and build your list of how-to guides from there.
Curate Free Tools:
As an expert in your field, you’ve probably come across numerous free tools over the years. Assembling a list of these tools, along with a brief overview of their features, can be incredibly valuable to your audience and highly SEO-friendly. Mention how you use these tools (or similar paid ones) to accomplish your work and, in doing so, showcase your expertise.
Share Personal Experiences and History:
As Nora Ephron famously said, “Everything is copy.”
Your personal journey—whether starting your business, scaling it, or venturing into new growth areas—contains lessons and insights that make for compelling evergreen content. Share your successes, failures, and the lessons learned along the way. People love stories, and they appreciate learning from others’ experiences, so tap into your personal history when you need blog post ideas. Leverage your own experiences as a launching pad for evergreen topics. After all, wisdom is timeless.
Develop a Comprehensive Glossary of Industry Terms:
A glossary can be both a useful resource and highly SEO-friendly. You can probably brainstorm a list of terms from memory. For example, if AdAlwan were to create a glossary of marketing terms, it could start with ROI, call to action, conversion rate, bounce rate, lead, and buyer persona. Conduct some keyword research to expand the list and identify terms people search for related to your industry.
Glossaries are excellent for evergreen content because you can develop them gradually—adding five or ten words at a time. Additionally, they are rich with SEO keywords and valuable information that people are already searching for.
Answer Frequently Asked Questions (FAQs):
This type of evergreen content can serve dual purposes! Creating a space where you address your most frequently asked questions not only generates more content but also provides a helpful resource for your audience. When people ask these questions, you can direct them to this central location. If you struggle to compile a list of FAQs, ask your team. They likely have valuable insights into what questions people ask most often.
Recommendations or Favorites Lists:
Another effective approach for evergreen content is compiling lists of recommendations or favorites. As an authority in your industry, you likely have well-informed opinions about the best resources for advice or inspiration. You could offer recommendations on where to go when inspiration runs dry or share helpful websites for industry-specific knowledge.
Consider your location as well—if your neighborhood or city is part of your brand identity, create favorite lists featuring the best local festivals, events, or outdoor spaces. Since evergreen content remains relevant over time, you have room to explore topics beyond your immediate business operations. Have fun with it!
Seasonal Content:
When considering seasonal content, think about your business’s life cycle during various times of the year—holidays, summer, winter, or back-to-school seasons. Can you connect these times to your business activities? Seasonal content is effective because it aligns with recurring Google trends, providing topics that people search for repeatedly.
Linking aspects of your business to general seasons can help you reach a broader audience with evergreen content.
Leverage Link Building:
High-quality evergreen content should incorporate some link-building tactics. Spending a few extra minutes to include links to other valuable pages on your website can significantly impact user engagement. Since this content will live on your website for a long time, make it worthwhile by ensuring readers keep exploring and spending more time with your brand.
