Around the globe, the ratio of social media is used by approximately 4.95 billion users and it is foreseen that this figure will only grow higher with the advancement of social media in the coming years. Whether they are small-scale enterprises or large, well-established companies, businesses are utilizing social media platforms to enhance engagement, drive traffic, and leverage technological opportunities. Mentioned Below is AdAlwan’s key insights for shaping the most significant social media trends in 2024.
Impact of Artificial Intelligence upon Transformation of Social Media Techniques
An important aspect of the social media trends in 2024 is Artificial Intelligence (AI). AI has gathered a huge significance in 2024 in comparison to the previous years. The involvement of AI techniques has not only changed the social media landscape over the year, but it has also significantly shaped the idea of brand marketing. Nowadays AI is being heavily used to generate written text content, music, videos, art, product designs, virtual environment, and what not. To create competitive and cutting-edge social media platforms, businesses across industries are encouraged to utilize AI tools for enhanced content development.
In a recent survey, it was noted that more than 40% of social media marketers are opting for artificial creativity for their content. Certain tools such as Copy.ai are designed to help brands stay on top of social media trends by providing features tailored to various platforms. This allows marketers to save time and shift their focus to other important tasks, such as creating compelling social media visuals.
Keys to integrate AI tools to your benefit
To unite AI and social media strategies, it is important to consider the following steps:
- Collaborate with legal teams to create an AI-use policy that protects your brand’s integrity and authenticity.
- Tweak AI-generated content to align with your brand’s unique voice and maintain a human touch in responses.
- Brand authenticity is crucial; overly relying on AI can hinder genuine relationships with your audience.
- Staying authentic and relatable is key to building deeper connections and enhancing your social media community.
- It is important to be mindful of your audience demographics. For instance, Gen Z and younger generations tend to be more receptive to AI-generated content, whereas Baby Boomers may be more skeptical. AI tools can enhance your audience engagement only if your brand’s content strategy aligns with the preferences of the right generation.
The Era of Influencer Marketing
As per a survey of 2023, around 81% of social marketers reciprocate that influencer marketing is necessary for their social media strategy. The major expansion of digital marketing strategies nowadays is being expanded by influencers and content creators.
Various brands are connecting with influencers as they understand that these influencers can capture audience and social media attention in a way no other platform can. Hence, this partnership is nothing but a win-win situation for both influencers and brands likewise. For successful collaborations, prioritize partnerships that align with the influencer’s niche and audience, and give them the creative freedom to craft their unique content.
This strategy is not only for the elite class but even small-scale brands can also benefit from this trend. Opting for beginner influencers of the same class and status can also help in gaining audience, and authentic connections. Moreover, young influencers are moving towards heights of success and popularity rapidly due to their genuine engagement.
Growing Digital Ad Spending and Influencer Marketing
Last year, digital ad spending faced a drop in its rations. However, it is on the rise again and is expected to increase by 10% annually. Social media plays an important role in the business of ad marketing. Platforms like Instagram, Facebook, and TikTok help companies increase their growth and traffic through social media ads. As more companies use influencer marketing, platforms like Instagram and TikTok are seeing big increases in spending. Check out how we at AdAlwan worked with influencers to promote a new client project here.
Video Content Creation, its Dominance, and its Impact
In 2024, the most prominent social media strategy is still video content creation; around 91% of businesses use this tool on dominating digital platforms for increased and fruitful results. It is expected that global digital video viewership is expected to hit 3.5 billion this year. Nonetheless, this trend is now shifting towards shorter timeframes, to the point that reels and shorts are more engaging for the viewers. As per a research study, it is found that 83% of marketers recommend short videos of less than a minute as through long-form videos it is harder to gain viewer attention and focus. An average attention span today is around 8.25 seconds; hence, short-form videos are more crucial and profitable to the digital industry.
TikTok’s Supremacy and Instagram’s Worth
TikTok has been an active application for a couple of years now and in continuation, it is also a frontrunner in social media trends of 2024. Its platform is user-friendly and it has more engaging content that aligns with today’s audiences. The ratio of its everyday active users is believed to be 2.35 billion hence; it is an outstanding dominant force in the social media world. While Facebook remains a leading social platform in the U.S., TikTok’s popularity among younger generations is soaring. With 77% of Gen Z using TikTok in 2023 and two-thirds being daily active users, brands need to engage with TikTok to stay relevant to this demographic.
Currently, Instagram Reels is a hot trend in the social media industry. Instagram is one of the most widely used platforms for businesses and it is expanding magnificently day by day. It is noticed that around 62% of Instagram users actively search for brands due to the digital content strategies opted by Instagram. Reels are used to boost a brand’s engagement and reach; it is an essential element of an effective social media strategy.
Social Search: The New SEO Frontier
Social media is becoming the new search engine. For more than half of Gen Z, TikTok is now the top search engine. Traditional internet research is being replaced by the quick, engaging content found on platforms like TikTok. As consumer behavior evolves, keywords remain critical to keeping up with emerging trends. Enhance your reach through SEO optimization of titles, captions, and relevant hashtags.
